Tag Archives: Twitter

Autobiography, Baseball, Basketball, Books, Broadcasting, College Sports, Internet, Interview, Journalism, Sports, Sports Marketing, Storytelling, Twitter

Episode #18 – Bob Ryan, Boston Globe

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Bob Ryan is perhaps the greatest American sportswriter of all-time, with a 44-year career covering some of the greatest moments in Boston sports. In this episode, Ryan discusses his outstanding career, how sports journalism has evolved over his newspaper days, and talks about his new book, “Scribe: My Life in Sports.”

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For a kid who grew up wanting to be the Celtics beat writer for the Boston Globe, Bob Ryan was required reading, especially when I got to college and started journalism school at Boston University. During junior year, when I was asked to write a profile of someone noteworthy, I picked Bob Ryan and called his desk at the Globe. Ryan was very gracious, inviting me to interview him at the Globe offices, and was very generous with his time, talking for well over an hour at the time about his career and how he got started.

Decades later, Ryan’s still just as passionate about sports as he was when he started, and he was equally gracious with his time talking about his career and his new book. For a podcast called Media Masters, Bob Ryan fits the bill perfectly.

Buy Scribe: My Life in Sports on Amazon.com.

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Analytics, Branding, Broadcasting, Content Marketing, Data, Database Marketing, Digital Marketing, Facbeook Advertising, Facebook, Fan Engagement, Hashtags, Hockey, Interview, Journalism, Marketing, Mobile, ROI, Search Engine Marketing, Snapchat, social media, Social Media Analytics, Sports, Sports Marketing, Storytelling, Twitter, Video, YouTube

Episode #17 – Caity Kauffman, Tampa Bay Lightning

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Running social media for a professional sports team is almost a 24-hour job, even in the offseason. Just because your team isn’t playing games doesn’t mean you’re not trying to stay relevant and keep your fans engaged.

To that end, Caity Kauffman is a rising star in the sports social media space. For the last year, she’s been running social media for the Tampa Bay Lightning of the National Hockey League. Caity came on Media Masters to talk about what an offseason editorial calendar looks like in the offseason, and how the team approaches Facebook and Twitter.

Caity also explained how her team uses paid placement on Facebook to reach a greater audience and drive ticket sales for the Lightning. You’re going to see more teams experiment in this space as the Lightning have seen a solid ROI on the money they’ve spent in the space.

Caity’s insights are very sharp and it’s a great interview for anyone who works in sports social media.

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Analytics, Branding, Content Marketing, Data, Database Marketing, Digital Marketing, Fan Engagement, Hashtags, Interview, Marketing, Mobile, ROI, Search Engine Marketing, Snapchat, social media, Social Media Analytics, Sports Marketing, Twitter

Episode #16 – Dan Zarrella, Hubspot’s Social Media Scientist

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Plenty of people talk about “social media engagement” and “engagement” may be the most overused platitude in the world of social media marketing.

Marketers are constantly looking to prove the ROI of social, and if you’re going to start somewhere, you’ve got to start measuring. Dan Zarrella, the Principal Social Media Scientist at Hubspot, is a leader in this space.

Dan digs into the numbers, millions of numbers, to find the answer to questions like, “When’s the best time of day to post to Facebook?” If you follow social media experts on Twitter, you’ve probably seen his work already, because his studies always get attention when he releases a new set of data.

Dan joined us on Media Masters to talk about his work measuring social media, and offered his top tricks and techniques for social media success. And he’s got the data to back up his claims.

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Ballpark, Baseball, Branding, Fan Engagement, Google Glass, iBeacon, Interview, Journalism, Marketing, Mobile, social media, Sports, Sports Marketing, Storytelling, Twitter

Episode #12 – Bryan Srabian, San Francisco Giants

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Bryan Srabian, Director of Digital Media, joined us for the 12th episode of Media Masters as we resume atfer a brief hiatus. Bryan has established himself not only as a thought leader in Major League Baseball, but throughout sports marketing and social media as well. His reputation is well-earned, as Bryan’s kept the Giants on the cutting edge of digital in a super-competitive market like San Francisco.

Bryan talked to us about what it’s like to run digital at a baseball team, how the Giants integrate social into the ballpark experience, and gives his insights on new technologies like iBeacon and Google Glass.

He also shares his opinion on snarky twitter accounts, and tells us who he thinks is getting social right across the league in MLB.

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