Tag Archives: Sports Marketing

Analytics, Branding, Broadcasting, Content Marketing, Data, Database Marketing, Digital Marketing, Facbeook Advertising, Facebook, Fan Engagement, Hashtags, Hockey, Interview, Journalism, Marketing, Mobile, ROI, Search Engine Marketing, Snapchat, social media, Social Media Analytics, Sports, Sports Marketing, Storytelling, Twitter, Video, YouTube

Episode #17 – Caity Kauffman, Tampa Bay Lightning

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Running social media for a professional sports team is almost a 24-hour job, even in the offseason. Just because your team isn’t playing games doesn’t mean you’re not trying to stay relevant and keep your fans engaged.

To that end, Caity Kauffman is a rising star in the sports social media space. For the last year, she’s been running social media for the Tampa Bay Lightning of the National Hockey League. Caity came on Media Masters to talk about what an offseason editorial calendar looks like in the offseason, and how the team approaches Facebook and Twitter.

Caity also explained how her team uses paid placement on Facebook to reach a greater audience and drive ticket sales for the Lightning. You’re going to see more teams experiment in this space as the Lightning have seen a solid ROI on the money they’ve spent in the space.

Caity’s insights are very sharp and it’s a great interview for anyone who works in sports social media.

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Ballpark, Baseball, Branding, Content Marketing, Database Marketing, Digital Marketing, Fan Engagement, iBeacon, Interview, Marketing, Mobile, Search Engine Marketing, social media, Sports, Sports Marketing, Storytelling, Streaming Media, Twitter

Episode #14 – Wayne Partello, San Diego Padres

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I’ve been to San Diego at least 10 times, but I’d never been to Petco Park to see the Padres play until my last visit. About eight months ago, Wayne Partello took over as the Padres new SVP & CMO. Wayne’s a guy I’ve known from his days in Boston at WEEI/Entercom, and we’ve kept in touch via Twitter since then.

It was great to reconnect with Wayne and talk shop about sports marketing, as well as digital and social media while I was in town. I also got a behind the scenes look at the Padres “Social Hour,” their live pregame show that runs on their website, app, radio and local TV. Wayne’s crew does a great job producing the show in-house and they’re finding new ways to reach their fans wherever they are.

Wayne and I reconnected a few weeks later to talk shop on Media Masters and it was a great conversation about all things branding and marketing for a baseball team.

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Ballpark, Baseball, Branding, Fan Engagement, Google Glass, iBeacon, Interview, Journalism, Marketing, Mobile, social media, Sports, Sports Marketing, Storytelling, Twitter

Episode #12 – Bryan Srabian, San Francisco Giants

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Bryan Srabian, Director of Digital Media, joined us for the 12th episode of Media Masters as we resume atfer a brief hiatus. Bryan has established himself not only as a thought leader in Major League Baseball, but throughout sports marketing and social media as well. His reputation is well-earned, as Bryan’s kept the Giants on the cutting edge of digital in a super-competitive market like San Francisco.

Bryan talked to us about what it’s like to run digital at a baseball team, how the Giants integrate social into the ballpark experience, and gives his insights on new technologies like iBeacon and Google Glass.

He also shares his opinion on snarky twitter accounts, and tells us who he thinks is getting social right across the league in MLB.

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Analytics, Branding, Content Marketing, Database Marketing, Digital Marketing, Internet, Interview, Marketing, ROI, Search Engine Marketing, Snapchat, social media, Sports, Sports Marketing, Storytelling, Twitter, Video

Episode #9 – Alex Restrepo – Social Media Manager, New Orleans Saints

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I’ll admit, I wasn’t sold on Snapchat as a marketing channel for sports, or anyone else, for that matter. But after talking to Alex Restrepo, Social Media Manager for the New Orleans Saints, he may have changed my mind.

If nothing else, it’s probably worth giving a try. We had a long conversation about how the Saints use Snapchat to share content with their fans.

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Episode #5 – Jeramie McPeek, VP Digital, Phoenix Suns

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Jeramie McPeek has been with the Phoenix Suns for over two decades, and has seen digital marketing evolve in the sports world basically since the beginning. Now the VP of Digital at the Suns, McPeek has made a point of keeping the Suns on the cutting edge of digital and social media in his time with the team.

McPeek talks to Media Masters about how the Phoenix Suns tackle all things digital, mobile and social media, as well as his thoughts on the launch of the new all-digital WWE Network.

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Branding, Casino Marketing, Content Marketing, Database Marketing, Digital Marketing, Internet, Interview, Marketing, Mobile, ROI, Search Engine Marketing, Snapchat, social media, Sports, Sports Marketing, Storytelling, Streaming Media, Twitter

Episode #2 – Dan Harbison, Caesars Entertainment, Part 2

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In Episode #2, we resume our conversation with Dan Harbison, Global Head of New Media at Caesars Entertainment Corporation, focusing on how Caesars markets to fans on their mobile apps and mobile devices. Dan also gives his thoughts on Facebook’s new Paper app. Also, Peter shares a story about seeing social media guru Gary Vaynerchuk speak at Columbia this week.

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