Tag Archives: Sports Journalism

Autobiography, Baseball, Basketball, Books, Broadcasting, College Sports, Internet, Interview, Journalism, Sports, Sports Marketing, Storytelling, Twitter

Episode #18 – Bob Ryan, Boston Globe

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Bob Ryan is perhaps the greatest American sportswriter of all-time, with a 44-year career covering some of the greatest moments in Boston sports. In this episode, Ryan discusses his outstanding career, how sports journalism has evolved over his newspaper days, and talks about his new book, “Scribe: My Life in Sports.”

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For a kid who grew up wanting to be the Celtics beat writer for the Boston Globe, Bob Ryan was required reading, especially when I got to college and started journalism school at Boston University. During junior year, when I was asked to write a profile of someone noteworthy, I picked Bob Ryan and called his desk at the Globe. Ryan was very gracious, inviting me to interview him at the Globe offices, and was very generous with his time, talking for well over an hour at the time about his career and how he got started.

Decades later, Ryan’s still just as passionate about sports as he was when he started, and he was equally gracious with his time talking about his career and his new book. For a podcast called Media Masters, Bob Ryan fits the bill perfectly.

Buy Scribe: My Life in Sports on Amazon.com.

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Ballpark, Baseball, Branding, Content Marketing, Database Marketing, Digital Marketing, Fan Engagement, iBeacon, Interview, Marketing, Mobile, Search Engine Marketing, social media, Sports, Sports Marketing, Storytelling, Streaming Media, Twitter

Episode #14 – Wayne Partello, San Diego Padres

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I’ve been to San Diego at least 10 times, but I’d never been to Petco Park to see the Padres play until my last visit. About eight months ago, Wayne Partello took over as the Padres new SVP & CMO. Wayne’s a guy I’ve known from his days in Boston at WEEI/Entercom, and we’ve kept in touch via Twitter since then.

It was great to reconnect with Wayne and talk shop about sports marketing, as well as digital and social media while I was in town. I also got a behind the scenes look at the Padres “Social Hour,” their live pregame show that runs on their website, app, radio and local TV. Wayne’s crew does a great job producing the show in-house and they’re finding new ways to reach their fans wherever they are.

Wayne and I reconnected a few weeks later to talk shop on Media Masters and it was a great conversation about all things branding and marketing for a baseball team.

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Broadcasting, College Sports, Content Marketing, Digital Marketing, Football, Journalism, Marketing, Mobile, ROI, social media, Sports, Sports Marketing, Storytelling, Streaming Media, Twitter

Episode #6 – Bonnie Bernstein, Campus Insiders

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This episode was a lot of fun to record, and after we wrapped up on the phone, Bonnie told me “it felt like to friends hanging on the couch talking sports.” That was a really awesome complement to get from Bonnie Bernstein, who’s a real pioneer in sports broadcasting and someone I’ve admired from afar for a long time.

Bonnie was one of the first female sideline reporters to gain national prominence with her work on the NFL on CBS, and now she’s helping to launch a start up digital college sports venture in Chicago called Campus Insiders. Campus Insiders takes you inside college sports by connecting fans to the reporters who cover the teams on a daily basis, and it’s really gaining traction as a digital outlet. Bonnie’s been a driving force behind the network, and she talked to us about what it’s like to work on both sides of the camera as the network continues to build an audience.

She also reflected upon her impressive journalism career, and offered up advice for young reporters looking to make their mark and get their break.

Listen:

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Analytics, Basketball, Content Marketing, Database Marketing, Digital Marketing, Journalism, Marketing, Mobile, ROI, Search Engine Marketing, Snapchat, social media, Sports, Sports Marketing, Storytelling, Twitter, Video, Wrestling, WWE

Episode #5 – Jeramie McPeek, VP Digital, Phoenix Suns

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Jeramie McPeek has been with the Phoenix Suns for over two decades, and has seen digital marketing evolve in the sports world basically since the beginning. Now the VP of Digital at the Suns, McPeek has made a point of keeping the Suns on the cutting edge of digital and social media in his time with the team.

McPeek talks to Media Masters about how the Phoenix Suns tackle all things digital, mobile and social media, as well as his thoughts on the launch of the new all-digital WWE Network.

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