Tag Archives: MLB

Ballpark, Baseball, Branding, Content Marketing, Database Marketing, Digital Marketing, Fan Engagement, iBeacon, Interview, Marketing, Mobile, Search Engine Marketing, social media, Sports, Sports Marketing, Storytelling, Streaming Media, Twitter

Episode #14 – Wayne Partello, San Diego Padres

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I’ve been to San Diego at least 10 times, but I’d never been to Petco Park to see the Padres play until my last visit. About eight months ago, Wayne Partello took over as the Padres new SVP & CMO. Wayne’s a guy I’ve known from his days in Boston at WEEI/Entercom, and we’ve kept in touch via Twitter since then.

It was great to reconnect with Wayne and talk shop about sports marketing, as well as digital and social media while I was in town. I also got a behind the scenes look at the Padres “Social Hour,” their live pregame show that runs on their website, app, radio and local TV. Wayne’s crew does a great job producing the show in-house and they’re finding new ways to reach their fans wherever they are.

Wayne and I reconnected a few weeks later to talk shop on Media Masters and it was a great conversation about all things branding and marketing for a baseball team.

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Ballpark, Baseball, Branding, Fan Engagement, Google Glass, iBeacon, Interview, Journalism, Marketing, Mobile, social media, Sports, Sports Marketing, Storytelling, Twitter

Episode #12 – Bryan Srabian, San Francisco Giants

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Bryan Srabian, Director of Digital Media, joined us for the 12th episode of Media Masters as we resume atfer a brief hiatus. Bryan has established himself not only as a thought leader in Major League Baseball, but throughout sports marketing and social media as well. His reputation is well-earned, as Bryan’s kept the Giants on the cutting edge of digital in a super-competitive market like San Francisco.

Bryan talked to us about what it’s like to run digital at a baseball team, how the Giants integrate social into the ballpark experience, and gives his insights on new technologies like iBeacon and Google Glass.

He also shares his opinion on snarky twitter accounts, and tells us who he thinks is getting social right across the league in MLB.

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