Tag Archives: College Sports

Ballpark, Baseball, Branding, Content Marketing, Database Marketing, Digital Marketing, Fan Engagement, iBeacon, Interview, Marketing, Mobile, Search Engine Marketing, social media, Sports, Sports Marketing, Storytelling, Streaming Media, Twitter

Episode #14 – Wayne Partello, San Diego Padres

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I’ve been to San Diego at least 10 times, but I’d never been to Petco Park to see the Padres play until my last visit. About eight months ago, Wayne Partello took over as the Padres new SVP & CMO. Wayne’s a guy I’ve known from his days in Boston at WEEI/Entercom, and we’ve kept in touch via Twitter since then.

It was great to reconnect with Wayne and talk shop about sports marketing, as well as digital and social media while I was in town. I also got a behind the scenes look at the Padres “Social Hour,” their live pregame show that runs on their website, app, radio and local TV. Wayne’s crew does a great job producing the show in-house and they’re finding new ways to reach their fans wherever they are.

Wayne and I reconnected a few weeks later to talk shop on Media Masters and it was a great conversation about all things branding and marketing for a baseball team.

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Broadcasting, College Sports, Content Marketing, Digital Marketing, Football, Journalism, Marketing, Mobile, ROI, social media, Sports, Sports Marketing, Storytelling, Streaming Media, Twitter

Episode #6 – Bonnie Bernstein, Campus Insiders

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This episode was a lot of fun to record, and after we wrapped up on the phone, Bonnie told me “it felt like to friends hanging on the couch talking sports.” That was a really awesome complement to get from Bonnie Bernstein, who’s a real pioneer in sports broadcasting and someone I’ve admired from afar for a long time.

Bonnie was one of the first female sideline reporters to gain national prominence with her work on the NFL on CBS, and now she’s helping to launch a start up digital college sports venture in Chicago called Campus Insiders. Campus Insiders takes you inside college sports by connecting fans to the reporters who cover the teams on a daily basis, and it’s really gaining traction as a digital outlet. Bonnie’s been a driving force behind the network, and she talked to us about what it’s like to work on both sides of the camera as the network continues to build an audience.

She also reflected upon her impressive journalism career, and offered up advice for young reporters looking to make their mark and get their break.

Listen:

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