Tag Archives: Branding

Analytics, Branding, Content Marketing, Data, Database Marketing, Digital Marketing, Fan Engagement, Hashtags, Interview, Marketing, Mobile, ROI, Search Engine Marketing, Snapchat, social media, Social Media Analytics, Sports Marketing, Twitter

Episode #16 – Dan Zarrella, Hubspot’s Social Media Scientist

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Plenty of people talk about “social media engagement” and “engagement” may be the most overused platitude in the world of social media marketing.

Marketers are constantly looking to prove the ROI of social, and if you’re going to start somewhere, you’ve got to start measuring. Dan Zarrella, the Principal Social Media Scientist at Hubspot, is a leader in this space.

Dan digs into the numbers, millions of numbers, to find the answer to questions like, “When’s the best time of day to post to Facebook?” If you follow social media experts on Twitter, you’ve probably seen his work already, because his studies always get attention when he releases a new set of data.

Dan joined us on Media Masters to talk about his work measuring social media, and offered his top tricks and techniques for social media success. And he’s got the data to back up his claims.

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Analytics, Basketball, Content Marketing, Database Marketing, Digital Marketing, Journalism, Marketing, Mobile, ROI, Search Engine Marketing, Snapchat, social media, Sports, Sports Marketing, Storytelling, Twitter, Video, Wrestling, WWE

Episode #5 – Jeramie McPeek, VP Digital, Phoenix Suns

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Jeramie McPeek has been with the Phoenix Suns for over two decades, and has seen digital marketing evolve in the sports world basically since the beginning. Now the VP of Digital at the Suns, McPeek has made a point of keeping the Suns on the cutting edge of digital and social media in his time with the team.

McPeek talks to Media Masters about how the Phoenix Suns tackle all things digital, mobile and social media, as well as his thoughts on the launch of the new all-digital WWE Network.

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Branding, Content Marketing, Database Marketing, Digital Marketing, Interview, Marketing, Search Engine Marketing, Snapchat, social media, Storytelling

Episode #4 – Jessica Gioglio, Dunkin Donuts

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I recently talked to Jessica Gioglio, Social Media Manager for Dunkin’ Donuts, about Dunkin’ Donuts social media strategy. Jessica also gives us a preview of “The Power of Visual Storytelling” book she co-authored.

Finally, she explains how Dunkin’ handled social media during the Boston Marathon tragedy in 2013.

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