Category Archives: WWE

Broadcasting, Digital Marketing, Internet, Journalism, Marketing, Podcasting, social media, Sports, Sports Marketing, Storytelling, Wrestling, WWE

Episode #19 & 20 – Jim Ross, WWE Broadcaster – Part 1 & 2

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After a brief hiatus, Media Masters is back, and we returned with a slobberknocker of a podcast, as legendary pro wrestling broadcaster Jim Ross joined the program. “JR”, as fans know him, came on the show to talk about how he got his start calling wrestling matches back in the 70s and 80s, and how he made the leap to the big leagues to join the big leagues in 1993, launching a 20-year career behind the microphone for the WWE.

Ross was incredibly gracious with his time and did over 90 minutes with us, and we broke the conversation up into two parts. It’s a must listen to anyone who wants to get in the broadcasting (or wrestling) industry, chock full of old school anecdotes and plenty of wisdom and life lessons as well.

Enjoy Part 1 of the conversation, and look for Part 2 shortly. In the meantime, if you’re a WWE fan and planning to be in the Bay Area, don’t miss his one man show, “Ringside: An Afternoon with Jim Ross,” which happens on Saturday, March 28 at the Rock Bar Theatre in San Jose, CA. Tickets are just $20.

Part 1:

Part 2:

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Episode #13 – Lindsay McCormick, NBC Sunday Night Football Social Host

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On a recent trip to Los Angeles, I had a chance to connect with Lindsay McCormick in person and talk shop about her sports media career. I’m something of a networking junkie, and Lindsay and I have been connected via Twitter for several years. Anyway, when it turned out that my hotel was around the corner from her, we made time to get together and talk about our careers in the sports industry.

Halfway through our conversation, we’d covered a lot of ground and touched upon a million topics, and I made Lindsay commit to having the conversation again for the podcast.

Lindsay’s had a lot of different gigs in the sports media realm, and her insight is especially valuable to anyone who’s looking to break into the TV sports business. We had fun recording this episode and it will be interesting to see where Lindsay ends up next, as she’s a multi-talented personality who conveys her enthusiasm as much on air as she does in person.

Summary: Lindsay McCormick talks to Media Masters about her career in sports media, and how she ended up living on a bus during the NFL season working for NBC as the Sunday Night Football Social Host. She also discusses her appearance as a contestant on The Price is Right and working on a movie with Bill Bellamy.

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Episode #8 – Chris Nowinski, Concussion Expert and Retired WWE Wrestler

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My most recent podcast is easily the most important episode I’ve done. I talked to Chris Nowinski, a Harvard grad who pursued a dream by becoming a WWE wrestler, only to have his career taken from him because of concussion problems.

After retiring, Nowinski went on a crusade to educate athletes about the dangers of concussions, and has worked to change the culture of denial in the NFL, WWE and other sports. Nowinski’s tireless work continues to this day, and he’s making a real impact on the way concussions are both prevented and dealt with in sports.

If you’ve ever played contact sports at any level, give it a listen. And if you have young children playing football, hockey or other contact sports, you MUST listen to this podcast. It literally could save your child’s life.

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Episode #7 – Amy Martin, CEO, Digital Royalty

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Amy Martin from Digital Royalty talks about launching her social media agency in 2009, working with celebrity clients like Shaq and The Rock, and her recent best-selling book, Renegades Write The Rules.

More: Follow Amy Martin on Twitter

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Analytics, Basketball, Content Marketing, Database Marketing, Digital Marketing, Journalism, Marketing, Mobile, ROI, Search Engine Marketing, Snapchat, social media, Sports, Sports Marketing, Storytelling, Twitter, Video, Wrestling, WWE

Episode #5 – Jeramie McPeek, VP Digital, Phoenix Suns

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Jeramie McPeek has been with the Phoenix Suns for over two decades, and has seen digital marketing evolve in the sports world basically since the beginning. Now the VP of Digital at the Suns, McPeek has made a point of keeping the Suns on the cutting edge of digital and social media in his time with the team.

McPeek talks to Media Masters about how the Phoenix Suns tackle all things digital, mobile and social media, as well as his thoughts on the launch of the new all-digital WWE Network.

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