Category Archives: Video

Analytics, Branding, Broadcasting, Content Marketing, Data, Database Marketing, Digital Marketing, Facbeook Advertising, Facebook, Fan Engagement, Hashtags, Hockey, Interview, Journalism, Marketing, Mobile, ROI, Search Engine Marketing, Snapchat, social media, Social Media Analytics, Sports, Sports Marketing, Storytelling, Twitter, Video, YouTube

Episode #17 – Caity Kauffman, Tampa Bay Lightning

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Running social media for a professional sports team is almost a 24-hour job, even in the offseason. Just because your team isn’t playing games doesn’t mean you’re not trying to stay relevant and keep your fans engaged.

To that end, Caity Kauffman is a rising star in the sports social media space. For the last year, she’s been running social media for the Tampa Bay Lightning of the National Hockey League. Caity came on Media Masters to talk about what an offseason editorial calendar looks like in the offseason, and how the team approaches Facebook and Twitter.

Caity also explained how her team uses paid placement on Facebook to reach a greater audience and drive ticket sales for the Lightning. You’re going to see more teams experiment in this space as the Lightning have seen a solid ROI on the money they’ve spent in the space.

Caity’s insights are very sharp and it’s a great interview for anyone who works in sports social media.

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Analytics, Branding, Content Marketing, Database Marketing, Digital Marketing, Internet, Interview, Marketing, ROI, Search Engine Marketing, Snapchat, social media, Sports, Sports Marketing, Storytelling, Twitter, Video

Episode #9 – Alex Restrepo – Social Media Manager, New Orleans Saints

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I’ll admit, I wasn’t sold on Snapchat as a marketing channel for sports, or anyone else, for that matter. But after talking to Alex Restrepo, Social Media Manager for the New Orleans Saints, he may have changed my mind.

If nothing else, it’s probably worth giving a try. We had a long conversation about how the Saints use Snapchat to share content with their fans.

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Analytics, Branding, Content Marketing, Database Marketing, Digital Marketing, Marketing, Mobile, ROI, Search Engine Marketing, Snapchat, social media, Sports Marketing, Storytelling, Streaming Media, Video, WWE

Episode #7 – Amy Martin, CEO, Digital Royalty

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Amy Martin from Digital Royalty talks about launching her social media agency in 2009, working with celebrity clients like Shaq and The Rock, and her recent best-selling book, Renegades Write The Rules.

More: Follow Amy Martin on Twitter

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Analytics, Basketball, Content Marketing, Database Marketing, Digital Marketing, Journalism, Marketing, Mobile, ROI, Search Engine Marketing, Snapchat, social media, Sports, Sports Marketing, Storytelling, Twitter, Video, Wrestling, WWE

Episode #5 – Jeramie McPeek, VP Digital, Phoenix Suns

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Jeramie McPeek has been with the Phoenix Suns for over two decades, and has seen digital marketing evolve in the sports world basically since the beginning. Now the VP of Digital at the Suns, McPeek has made a point of keeping the Suns on the cutting edge of digital and social media in his time with the team.

McPeek talks to Media Masters about how the Phoenix Suns tackle all things digital, mobile and social media, as well as his thoughts on the launch of the new all-digital WWE Network.

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Analytics, Casino Marketing, Content Marketing, Database Marketing, Digital Marketing, Internet, Interview, Marketing, Mobile, ROI, Search Engine Marketing, Snapchat, social media, Sports, Sports Marketing, Storytelling, Twitter, Video

Episode #1 – Dan Harbison, Caesars Entertainment, Part 1

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I’m taking up a new hobby in 2014 and launching a podcast. The idea is simple; I’m going to talk to some of the leaders in digital, social and traditional media who I’ve gotten the chance to know (and a few I’ve never met) to learn more about their work and share it with people who may find it interesting and relevant.

My first call was to Dan Harbison (@darbison), who’s currently the Global Head of New Media at Caesars Entertainment Corporation in Las Vegas, NV. I’ve known Dan since about 2005 from his days as the Sr. Director of Digital Marketing and Media at the Portland Trail Blazers, and he’s a guy who I respect tremendously. We talked for over an hour, and probably could have gone on for another hour. We split the conversation into two parts.

The first episode (just over 40 minutes) covers Dan’s outlook on database marketing, the differences between working in the NBA and the gaming/casino industry, what makes a great hashtag, and whose marketing during the Super Bowl actually worked. I really enjoyed our conversation and hopefully a few digital marketing/social media geeks out there will as well.

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