Category Archives: Internet

Broadcasting, Digital Marketing, Internet, Journalism, Marketing, Podcasting, social media, Sports, Sports Marketing, Storytelling, Wrestling, WWE

Episode #19 & 20 – Jim Ross, WWE Broadcaster – Part 1 & 2

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After a brief hiatus, Media Masters is back, and we returned with a slobberknocker of a podcast, as legendary pro wrestling broadcaster Jim Ross joined the program. “JR”, as fans know him, came on the show to talk about how he got his start calling wrestling matches back in the 70s and 80s, and how he made the leap to the big leagues to join the big leagues in 1993, launching a 20-year career behind the microphone for the WWE.

Ross was incredibly gracious with his time and did over 90 minutes with us, and we broke the conversation up into two parts. It’s a must listen to anyone who wants to get in the broadcasting (or wrestling) industry, chock full of old school anecdotes and plenty of wisdom and life lessons as well.

Enjoy Part 1 of the conversation, and look for Part 2 shortly. In the meantime, if you’re a WWE fan and planning to be in the Bay Area, don’t miss his one man show, “Ringside: An Afternoon with Jim Ross,” which happens on Saturday, March 28 at the Rock Bar Theatre in San Jose, CA. Tickets are just $20.

Part 1:

Part 2:

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Episode #18 – Bob Ryan, Boston Globe

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Bob Ryan is perhaps the greatest American sportswriter of all-time, with a 44-year career covering some of the greatest moments in Boston sports. In this episode, Ryan discusses his outstanding career, how sports journalism has evolved over his newspaper days, and talks about his new book, “Scribe: My Life in Sports.”

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For a kid who grew up wanting to be the Celtics beat writer for the Boston Globe, Bob Ryan was required reading, especially when I got to college and started journalism school at Boston University. During junior year, when I was asked to write a profile of someone noteworthy, I picked Bob Ryan and called his desk at the Globe. Ryan was very gracious, inviting me to interview him at the Globe offices, and was very generous with his time, talking for well over an hour at the time about his career and how he got started.

Decades later, Ryan’s still just as passionate about sports as he was when he started, and he was equally gracious with his time talking about his career and his new book. For a podcast called Media Masters, Bob Ryan fits the bill perfectly.

Buy Scribe: My Life in Sports on Amazon.com.

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Episode #9 – Alex Restrepo – Social Media Manager, New Orleans Saints

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I’ll admit, I wasn’t sold on Snapchat as a marketing channel for sports, or anyone else, for that matter. But after talking to Alex Restrepo, Social Media Manager for the New Orleans Saints, he may have changed my mind.

If nothing else, it’s probably worth giving a try. We had a long conversation about how the Saints use Snapchat to share content with their fans.

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Episode #2 – Dan Harbison, Caesars Entertainment, Part 2

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In Episode #2, we resume our conversation with Dan Harbison, Global Head of New Media at Caesars Entertainment Corporation, focusing on how Caesars markets to fans on their mobile apps and mobile devices. Dan also gives his thoughts on Facebook’s new Paper app. Also, Peter shares a story about seeing social media guru Gary Vaynerchuk speak at Columbia this week.

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Analytics, Casino Marketing, Content Marketing, Database Marketing, Digital Marketing, Internet, Interview, Marketing, Mobile, ROI, Search Engine Marketing, Snapchat, social media, Sports, Sports Marketing, Storytelling, Twitter, Video

Episode #1 – Dan Harbison, Caesars Entertainment, Part 1

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I’m taking up a new hobby in 2014 and launching a podcast. The idea is simple; I’m going to talk to some of the leaders in digital, social and traditional media who I’ve gotten the chance to know (and a few I’ve never met) to learn more about their work and share it with people who may find it interesting and relevant.

My first call was to Dan Harbison (@darbison), who’s currently the Global Head of New Media at Caesars Entertainment Corporation in Las Vegas, NV. I’ve known Dan since about 2005 from his days as the Sr. Director of Digital Marketing and Media at the Portland Trail Blazers, and he’s a guy who I respect tremendously. We talked for over an hour, and probably could have gone on for another hour. We split the conversation into two parts.

The first episode (just over 40 minutes) covers Dan’s outlook on database marketing, the differences between working in the NBA and the gaming/casino industry, what makes a great hashtag, and whose marketing during the Super Bowl actually worked. I really enjoyed our conversation and hopefully a few digital marketing/social media geeks out there will as well.

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