Category Archives: Content Marketing

Analytics, Branding, Broadcasting, Content Marketing, Data, Database Marketing, Digital Marketing, Facbeook Advertising, Facebook, Fan Engagement, Hashtags, Hockey, Interview, Journalism, Marketing, Mobile, ROI, Search Engine Marketing, Snapchat, social media, Social Media Analytics, Sports, Sports Marketing, Storytelling, Twitter, Video, YouTube

Episode #17 – Caity Kauffman, Tampa Bay Lightning

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Running social media for a professional sports team is almost a 24-hour job, even in the offseason. Just because your team isn’t playing games doesn’t mean you’re not trying to stay relevant and keep your fans engaged.

To that end, Caity Kauffman is a rising star in the sports social media space. For the last year, she’s been running social media for the Tampa Bay Lightning of the National Hockey League. Caity came on Media Masters to talk about what an offseason editorial calendar looks like in the offseason, and how the team approaches Facebook and Twitter.

Caity also explained how her team uses paid placement on Facebook to reach a greater audience and drive ticket sales for the Lightning. You’re going to see more teams experiment in this space as the Lightning have seen a solid ROI on the money they’ve spent in the space.

Caity’s insights are very sharp and it’s a great interview for anyone who works in sports social media.

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Analytics, Branding, Content Marketing, Data, Database Marketing, Digital Marketing, Fan Engagement, Hashtags, Interview, Marketing, Mobile, ROI, Search Engine Marketing, Snapchat, social media, Social Media Analytics, Sports Marketing, Twitter

Episode #16 – Dan Zarrella, Hubspot’s Social Media Scientist

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Plenty of people talk about “social media engagement” and “engagement” may be the most overused platitude in the world of social media marketing.

Marketers are constantly looking to prove the ROI of social, and if you’re going to start somewhere, you’ve got to start measuring. Dan Zarrella, the Principal Social Media Scientist at Hubspot, is a leader in this space.

Dan digs into the numbers, millions of numbers, to find the answer to questions like, “When’s the best time of day to post to Facebook?” If you follow social media experts on Twitter, you’ve probably seen his work already, because his studies always get attention when he releases a new set of data.

Dan joined us on Media Masters to talk about his work measuring social media, and offered his top tricks and techniques for social media success. And he’s got the data to back up his claims.

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Ballpark, Baseball, Branding, Content Marketing, Database Marketing, Digital Marketing, Fan Engagement, iBeacon, Interview, Marketing, Mobile, Search Engine Marketing, social media, Sports, Sports Marketing, Storytelling, Streaming Media, Twitter

Episode #14 – Wayne Partello, San Diego Padres

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I’ve been to San Diego at least 10 times, but I’d never been to Petco Park to see the Padres play until my last visit. About eight months ago, Wayne Partello took over as the Padres new SVP & CMO. Wayne’s a guy I’ve known from his days in Boston at WEEI/Entercom, and we’ve kept in touch via Twitter since then.

It was great to reconnect with Wayne and talk shop about sports marketing, as well as digital and social media while I was in town. I also got a behind the scenes look at the Padres “Social Hour,” their live pregame show that runs on their website, app, radio and local TV. Wayne’s crew does a great job producing the show in-house and they’re finding new ways to reach their fans wherever they are.

Wayne and I reconnected a few weeks later to talk shop on Media Masters and it was a great conversation about all things branding and marketing for a baseball team.

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Analytics, Branding, Content Marketing, Database Marketing, Digital Marketing, Internet, Interview, Marketing, ROI, Search Engine Marketing, Snapchat, social media, Sports, Sports Marketing, Storytelling, Twitter, Video

Episode #9 – Alex Restrepo – Social Media Manager, New Orleans Saints

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I’ll admit, I wasn’t sold on Snapchat as a marketing channel for sports, or anyone else, for that matter. But after talking to Alex Restrepo, Social Media Manager for the New Orleans Saints, he may have changed my mind.

If nothing else, it’s probably worth giving a try. We had a long conversation about how the Saints use Snapchat to share content with their fans.

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Episode #7 – Amy Martin, CEO, Digital Royalty

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Amy Martin from Digital Royalty talks about launching her social media agency in 2009, working with celebrity clients like Shaq and The Rock, and her recent best-selling book, Renegades Write The Rules.

More: Follow Amy Martin on Twitter

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Broadcasting, College Sports, Content Marketing, Digital Marketing, Football, Journalism, Marketing, Mobile, ROI, social media, Sports, Sports Marketing, Storytelling, Streaming Media, Twitter

Episode #6 – Bonnie Bernstein, Campus Insiders

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This episode was a lot of fun to record, and after we wrapped up on the phone, Bonnie told me “it felt like to friends hanging on the couch talking sports.” That was a really awesome complement to get from Bonnie Bernstein, who’s a real pioneer in sports broadcasting and someone I’ve admired from afar for a long time.

Bonnie was one of the first female sideline reporters to gain national prominence with her work on the NFL on CBS, and now she’s helping to launch a start up digital college sports venture in Chicago called Campus Insiders. Campus Insiders takes you inside college sports by connecting fans to the reporters who cover the teams on a daily basis, and it’s really gaining traction as a digital outlet. Bonnie’s been a driving force behind the network, and she talked to us about what it’s like to work on both sides of the camera as the network continues to build an audience.

She also reflected upon her impressive journalism career, and offered up advice for young reporters looking to make their mark and get their break.

Listen:

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Analytics, Basketball, Content Marketing, Database Marketing, Digital Marketing, Journalism, Marketing, Mobile, ROI, Search Engine Marketing, Snapchat, social media, Sports, Sports Marketing, Storytelling, Twitter, Video, Wrestling, WWE

Episode #5 – Jeramie McPeek, VP Digital, Phoenix Suns

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Jeramie McPeek has been with the Phoenix Suns for over two decades, and has seen digital marketing evolve in the sports world basically since the beginning. Now the VP of Digital at the Suns, McPeek has made a point of keeping the Suns on the cutting edge of digital and social media in his time with the team.

McPeek talks to Media Masters about how the Phoenix Suns tackle all things digital, mobile and social media, as well as his thoughts on the launch of the new all-digital WWE Network.

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Branding, Content Marketing, Database Marketing, Digital Marketing, Interview, Marketing, Search Engine Marketing, Snapchat, social media, Storytelling

Episode #4 – Jessica Gioglio, Dunkin Donuts

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I recently talked to Jessica Gioglio, Social Media Manager for Dunkin’ Donuts, about Dunkin’ Donuts social media strategy. Jessica also gives us a preview of “The Power of Visual Storytelling” book she co-authored.

Finally, she explains how Dunkin’ handled social media during the Boston Marathon tragedy in 2013.

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Branding, Casino Marketing, Content Marketing, Database Marketing, Digital Marketing, Internet, Interview, Marketing, Mobile, ROI, Search Engine Marketing, Snapchat, social media, Sports, Sports Marketing, Storytelling, Streaming Media, Twitter

Episode #2 – Dan Harbison, Caesars Entertainment, Part 2

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In Episode #2, we resume our conversation with Dan Harbison, Global Head of New Media at Caesars Entertainment Corporation, focusing on how Caesars markets to fans on their mobile apps and mobile devices. Dan also gives his thoughts on Facebook’s new Paper app. Also, Peter shares a story about seeing social media guru Gary Vaynerchuk speak at Columbia this week.

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Analytics, Casino Marketing, Content Marketing, Database Marketing, Digital Marketing, Internet, Interview, Marketing, Mobile, ROI, Search Engine Marketing, Snapchat, social media, Sports, Sports Marketing, Storytelling, Twitter, Video

Episode #1 – Dan Harbison, Caesars Entertainment, Part 1

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I’m taking up a new hobby in 2014 and launching a podcast. The idea is simple; I’m going to talk to some of the leaders in digital, social and traditional media who I’ve gotten the chance to know (and a few I’ve never met) to learn more about their work and share it with people who may find it interesting and relevant.

My first call was to Dan Harbison (@darbison), who’s currently the Global Head of New Media at Caesars Entertainment Corporation in Las Vegas, NV. I’ve known Dan since about 2005 from his days as the Sr. Director of Digital Marketing and Media at the Portland Trail Blazers, and he’s a guy who I respect tremendously. We talked for over an hour, and probably could have gone on for another hour. We split the conversation into two parts.

The first episode (just over 40 minutes) covers Dan’s outlook on database marketing, the differences between working in the NBA and the gaming/casino industry, what makes a great hashtag, and whose marketing during the Super Bowl actually worked. I really enjoyed our conversation and hopefully a few digital marketing/social media geeks out there will as well.

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