The fitness industry continues to explode these days, and there seems to be no shortage of gurus. From Hollywood stars to former professional wrestlers, everyone’s trying to make their mark.

Sarah Dussault, A.K.A. “Sarah Fit“, has spent the last eight years creating her own women’s fitness empire, and she’s built her business almost entirely on YouTube and Twitter.

Her videos have been viewed over 120 million times, and she says her goal is simple: To enable your passion for healthy living.

We caught up with her on the Media Masters Podcast to find out how she’d built her business in social media. It’s a pretty impressive story.

More from Media Masters Media Masters on iTunes | Media Masters on SoundCloud