I’ll admit, I wasn’t sold on Snapchat as a marketing channel for sports, or anyone else, for that matter. But after talking to Alex Restrepo, Social Media Manager for the New Orleans Saints, he may have changed my mind.
If nothing else, it’s probably worth giving a try. We had a long conversation about how the Saints use Snapchat to share content with their fans.
More from Media Masters
Media Masters on iTunes | Media Masters on SoundCloud
My most recent podcast is easily the most important episode I’ve done. I talked to Chris Nowinski, a Harvard grad who pursued a dream by becoming a WWE wrestler, only to have his career taken from him because of concussion problems.
After retiring, Nowinski went on a crusade to educate athletes about the dangers of concussions, and has worked to change the culture of denial in the NFL, WWE and other sports. Nowinski’s tireless work continues to this day, and he’s making a real impact on the way concussions are both prevented and dealt with in sports.
If you’ve ever played contact sports at any level, give it a listen. And if you have young children playing football, hockey or other contact sports, you MUST listen to this podcast. It literally could save your child’s life.
More from Media Masters
Media Masters on iTunes | Media Masters on SoundCloud
Amy Martin from Digital Royalty talks about launching her social media agency in 2009, working with celebrity clients like Shaq and The Rock, and her recent best-selling book, Renegades Write The Rules.
More: Follow Amy Martin on Twitter
More from Media Masters
Media Masters on iTunes | Media Masters on SoundCloud
This episode was a lot of fun to record, and after we wrapped up on the phone, Bonnie told me “it felt like to friends hanging on the couch talking sports.” That was a really awesome complement to get from Bonnie Bernstein, who’s a real pioneer in sports broadcasting and someone I’ve admired from afar for a long time.
Bonnie was one of the first female sideline reporters to gain national prominence with her work on the NFL on CBS, and now she’s helping to launch a start up digital college sports venture in Chicago called Campus Insiders. Campus Insiders takes you inside college sports by connecting fans to the reporters who cover the teams on a daily basis, and it’s really gaining traction as a digital outlet. Bonnie’s been a driving force behind the network, and she talked to us about what it’s like to work on both sides of the camera as the network continues to build an audience.
She also reflected upon her impressive journalism career, and offered up advice for young reporters looking to make their mark and get their break.
Listen:
More from Media Masters
Media Masters on iTunes | Media Masters on SoundCloud
