Monthly Archives: March 2014

Analytics, Basketball, Content Marketing, Database Marketing, Digital Marketing, Journalism, Marketing, Mobile, ROI, Search Engine Marketing, Snapchat, social media, Sports, Sports Marketing, Storytelling, Twitter, Video, Wrestling, WWE

Episode #5 – Jeramie McPeek, VP Digital, Phoenix Suns

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Jeramie McPeek has been with the Phoenix Suns for over two decades, and has seen digital marketing evolve in the sports world basically since the beginning. Now the VP of Digital at the Suns, McPeek has made a point of keeping the Suns on the cutting edge of digital and social media in his time with the team.

McPeek talks to Media Masters about how the Phoenix Suns tackle all things digital, mobile and social media, as well as his thoughts on the launch of the new all-digital WWE Network.

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Branding, Content Marketing, Database Marketing, Digital Marketing, Interview, Marketing, Search Engine Marketing, Snapchat, social media, Storytelling

Episode #4 – Jessica Gioglio, Dunkin Donuts

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I recently talked to Jessica Gioglio, Social Media Manager for Dunkin’ Donuts, about Dunkin’ Donuts social media strategy. Jessica also gives us a preview of “The Power of Visual Storytelling” book she co-authored.

Finally, she explains how Dunkin’ handled social media during the Boston Marathon tragedy in 2013.

More from Media Masters
Media Masters on iTunes | Media Masters on SoundCloud